Case study · Penn Laird, VA
Valley Jump Park: a faster site where every button books.
A brand-new 18-page site, launched October 30, 2026, where every ticket, party, membership, gift card and waiver button goes straight to the park's Aluvii booking system. We also rebuilt its Google listing so families can tap from Google to a booking page.
- Business
- indoor trampoline park, 4549 Spotswood Trail, Suite 3, Penn Laird, VA 22846 (Route 33 East, near Harrisonburg)
- What we did
- new WordPress website on Hostinger · Aluvii booking integration · local SEO · Google Business Profile overhaul
- Launched
- October 30, 2026
- Pages
- 18
- Integrations
- Aluvii (tickets, memberships, parties, gift cards, waivers)
- Services used
- Website Design · Website Redesign · Google Business Profile
Measured, not promised
Google Lighthouse, on a phone.
- 99Performancewas 76
- 98Accessibilitywas 85
- 100Best practices
- 100SEO
Main image on screen in 1.9 s, down from 4.0 s on the old GoDaddy site.
Google Lighthouse mobile test of the live home page, October 30, 2026. Scores vary a little from run to run. Old-site scores: Google Lighthouse mobile test of the old GoDaddy home page, October 26, 2026.
01
The challenge.
Valley Jump's old site ran on GoDaddy Website Builder. On a phone, Google Lighthouse gave the home page 76 for performance and 85 for accessibility, and the main image took about 4 seconds to appear (Oct 26, 2026 test). Booking links were spread across drop-down menus, and the site had an extra party request form that duplicated what Aluvii already does.
02
What we built.
- Rebuilt the site on WordPress: 18 pages covering jump pricing, birthday parties, Toddler Time, memberships, school field trips, camps and groups, homeschool days, snow days, gift cards, rules, FAQ, and hours & directions, with a short muted video on the home page.
- Connected every Book, Buy and Waiver button to the matching Aluvii page, and removed the separate party request form so families book in one place. Questions go straight to the park by phone.
- Kept old addresses working with 301 redirects, including the pricing page that Google's own Tickets button links to.
- Added local search basics: unique titles and descriptions, trampoline park (AmusementPark) and FAQ structured data, one consistent address (Suite 3) everywhere, an XML sitemap and robots.txt.
- Put real Google review quotes on the site (verbatim, first name and last initial only) and shared park photos and a short muted phone video without naming any children.
- Overhauled the Google Business Profile: new cover and logo, plus 8 products (four jump-time lengths, monthly and yearly memberships, birthday parties and gift cards), each linking to its Aluvii page.
03
Why it matters.
For a party venue, the website is the front desk after hours. When every button opens the right booking page, a parent can go from a Google search to the right Aluvii page in one tap, and the park runs one booking system instead of two.
04
Results so far.
- Mobile Lighthouse on the live site (Oct 30, 2026): 99 performance (up from 76) and 98 accessibility (up from 85), with the main image in about 1.9 s (down from 4.0 s). The old-site figures are from a saved Lighthouse mobile report of the GoDaddy site, Oct 26, 2026.
Before after
Drag the handle, or use the arrow keys
The live site
Inside the new site.
Birthday parties page Jump prices and tickets, each linked to its Aluvii page Snow days and no-school days
Run a family entertainment center or party venue?