Case study · Penn Laird, VA
Tots Ice Cream: a sweet, fast website for a homemade ice cream shop.
A fast, mobile-first site with this month's homemade flavors, the menu, Spirit Night fundraiser sign-ups, gift cards, jobs and a one-tap Order Ahead button.
- Business
- homemade ice cream, churned in house at 4549 Spotswood Trail, Penn Laird, VA, started by two brothers in memory of their dad, "TOT"
- What we did
- WordPress rebuild on Hostinger · local SEO · ice cream shop structured data
- Pages
- home, flavors, menu, Order Ahead, fundraisers, gift cards, jobs, FAQ, visit, about
- Integrations
- DoorDash storefront for Order Ahead (pickup)
- Services used
- Website Design · Website Redesign
Measured, not promised
Google Lighthouse, on a phone.
- 98Performance
- 100Accessibility
- 100Best practices
- 100SEO
Main image on screen in 2.2 s.
Google Lighthouse mobile test of the live home page, October 30, 2026. Scores vary a little from run to run.
01
The challenge.
The old site was built in GoDaddy Website Builder. Page titles were bare labels like "contact us" and "GIFT CARDS", the home and fundraiser pages had no search descriptions, and the hours in the site's search data didn't match the hours on the contact page.
02
What we built.
- Rebuilt every page on WordPress with a look based on the Tots logo.
- Made the monthly flavor list its own page so it's easy to update each month.
- Kept the fundraiser page address the same, because the printed Spirit Night flyers' QR codes point to it.
- Added a clear Order Ahead button that goes to the Tots DoorDash pickup storefront.
- Set up local search: titles that target "homemade ice cream near Harrisonburg", ice cream shop (IceCreamShop) structured data with hours, address and the Order Ahead link, plus a WebSite name and breadcrumbs.
03
Why it matters.
Ice cream is a phone-in-hand decision. A page that loads fast, shows this month's flavors and puts Order Ahead one tap away makes it easy to pick Tots tonight. And because the fundraiser address never changed, the QR codes on printed Spirit Night flyers still work.
04
Results so far.
- Google Lighthouse on the live site (Oct 30, 2026, mobile): home page 98 performance, 100 accessibility, 100 best practices and 100 SEO, with the main image in about 2.2 s.
Before after
Drag the handle, or use the arrow keys
The live site
Inside the new site.
This month's homemade flavors The menu with prices Spirit Night fundraiser sign-up
Own a restaurant, café or ice cream shop?