Case study
Cheeks Golf: a wholesale parts site built for dealers.
A wholesale site for a golf cart parts manufacturer and distributor, where prices are shown only to registered dealers and retail shoppers are sent to All 4 Carts.
- Business
- Cheeks Golf Cart Parts, a wholesale manufacturer and distributor of parts for Club Car, EZGO and Yamaha golf carts, with "over 25 years of combined knowledge" (from the Cheeks site)
- What we did
- moved the site from WordPress.com to Hostinger
- Pricing model
- prices visible only to registered dealers. Retail customers are sent to All 4 Carts.
- Services used
- Online Stores
01
The challenge.
Cheeks makes and wholesales golf cart parts, so the site has to serve dealers without showing wholesale prices to the public, and still give retail shoppers somewhere to buy.
02
What we built.
- Moved the site from WordPress.com to Hostinger.
03
Why it matters.
A wholesale supplier has two audiences. Dealers need a catalog and a simple way to apply for pricing, and retail shoppers need a clear next step, so nobody leaves without an answer.
The live site
A look around.
Home page: product collections and the Become a Dealer button About Cheeks Golf Cart Parts Become a Dealer registration
Selling wholesale, or to dealers only?